Rival Sons new video set in a Southern-style church community
California blues rockers RIVAL SONS have finished filming a brand new music video in Los Angeles.
The clip for the track “Keep On Swinging” — which is the first single from the band’s highly anticipated new album, “Head Down” — was shot with director Greg Ephraim (THE SMASHING PUMPKINS), who also helmed the band’s videos for “Pressure And Time” and “All Over The Road”.
The “Keep On Swinging” video, which will make its only debut later this month, is set in a Southern-style church community, with the band performing in front of a captivated congregation, while a young woman is marched towards a river to be baptized.
Commented RIVAL SONS guitarist Scott Holiday: “Churches, people feelin’ the spirit, and a handful of snakes! That’s a little taste of the new video — the first from our new record, ‘Head Down’. The song? ‘Keep On Swinging’. Directed by our buddy Greg Ephraim, who did ‘Pressure And Time’ and ‘All Over The Road’, this idea was an easy choice when we read his treatment. A little bit of Southern baptist evangelical churchin’ spirit and a big dose of rock ‘n’ roll. We actually had a bunch of people from the actual parish of the church we played in sitting in during the performance, and I think they were actually feeling the spirit! It was pretty far out… A really fun way to kick off the new album. People fainting in the aisles, Jay as a possessed preacher and, well, you never can go wrong with the serpent making an appearance in a rock ‘n’ roll video.”
RIVAL SONS will release their new album, “Head Down”, in Europe on September 17 via Earache Records. The CD, which will be made available in the U.S. in November, was recorded in Nashville, Tennessee with Grammy-nominated producer Dave Cobb (JAMIE JOHNSON, SHOOTER JENNINGS) and Grammy-wining engineer Vance Powell (JACK WHITE, THE WHITE STRIPES, KINGS OF LEON). The artwork was created by Jason Holley (JOSH RITTER, RAY LAMONTAGNE).