MGMT Scare The Heck Out Of Little Boy In “Kids” Video

I’m not sure what to make of the video for the single “Kids” by Brooklyn’s MGMT. The little boy in the video seems to be genuinely frightened by the “monsters” that he encounters. I hope that the kid wasn’t traumatized by his participation in the video. The song is great, but the video is pretty disturbing. Maybe that was MGMT’s intent. I don’t know. But I think it’s going to piss off a lot of parents with young children who watch it. If MGMT wanted to create a controversy over the video, which was directed by Ray Tintori, it worked.

To watch the video for “Kids” by MGMT, click here. (Embedding of the video was disabled by request.)

MGMT wrote about the “Kids” video on their MySpace page:

Ladies and Gentlemens -

*†ƒ√ MGMT is pleased to announce (finally), from an undisclosed tropical paradise, the bona fide release of the O-fficial video for the authoritative song known succinctly as: “Kids.” This is the first song we ever wrote, on a cold day in February way back in 2003. Yes, “Kids” is an Aquarius, but shows many traits of an Aries. The idea for the video was born about a year ago, at a mock-Italian cafe on Ninth Avenue in bustling Manhattan. We are both animated and stoked to reveal at this time that we once again worked with director Ray Tintori, someone who’s known this song since it’s inception. “Kids” has proven to be some kind of monster with a life of its own, both an albatross and a plate of mac and cheese with fake bacon (Annie’s), and the process of creating this video was nearly as convoluted and veiny as the general style of this here letter of introduction. As Jerry Garcia once rudely remarked about the eventual and unavoidable filling in (with sand) of the historic United States Grand Canyon, “What a long strange rip it’s been.” Without further ado, we give you:
“KIDS”
- MGMT

* Thanks to Thesaurus.com for words of alikeness and interchangeability.
† yes, we are aware that Mark Twain was a satirist
ƒ yes, that is Joanna Newsom
√ no children were harmed in the making of this video

For additional information on MGMT, go to:
http://www.whoismgmt.com/
http://www.myspace.com/mgmt

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